Certificate in Digital Marketing

Learn essential concepts and skills relating to the fundamentals of digital
marketing.

Intakes

Jan, May, Sep, Nov

Duration

2 Days

Mode of Studies

Part Time

Language of Instruction

English

0281579D-760A-41E3-BDF4-4358D5125C1C

Entry Requirements
- 16 years old and above
Assessment Methods
- Practical Assessment
Programme Modules

• Digital Marketing Concepts: Key Concepts, Planning
• Web Presence: Web Presence Options, Website Considerations, Search Engine Optimisation
• Social Media Setup: Social Media Platforms, Social, Media Accounts
• Social Media Management: Social Media, Management Services,
Marketing and Promotion, Activities, Engagement, Lead Generation and Sales
• Online Marketing and Advertising: Online, Advertising, E-Mail Marketing, Mobile Marketing
• Analytics: Web Analytics, Social Media Insights, Email Marketing and
Online Advertising Analytics